Seresto Flea and Tick Collars

Client Background

Seresto, a leading brand in pet care, sought to revolutionize flea and tick prevention for pet owners. They aimed to alleviate the challenges associated with traditional methods while emphasizing the importance of a stress-free experience for both pets and their owners.


The primary objective of the campaign was to position Seresto as the pioneer in the contemporary collar category, offering a hassle-free solution to the age-old problem of flea and tick prevention. The campaign aimed to convey the message that Seresto provides pet owners with the freedom to enjoy quality time with their beloved pets without worrying about pesky pests.

Agency Partnership

Organic, a renowned creative agency, collaborated with Seresto to develop a compelling advertising campaign that effectively communicated the brand’s message to its target audience.

Creative Approach

Organic’s creative team faced several executional challenges in bringing the campaign to life. The campaign’s creative direction involved incorporating diverse scenarios, such as placing a dog in a sidecar and a cat in a tree, to convey a sense of naturalness and ease. Additionally, the team aimed to establish a non-US tone and look to resonate with global audiences.


Director Jon Michael Ryan and Photographer Grace Chon spearheaded a fully integrated, three-day shoot in the picturesque English countryside. Careful casting ensured that the animals exhibited natural chemistry on camera. Prior to the shoot, the human actors met with the animals for a “sniff-and-greet,” fostering a rapport that translated seamlessly on screen.

To enhance the campaign’s visual appeal, a CG animation segment was incorporated into the storyboards, illustrating the efficacy of Seresto’s product. This approach not only added depth to the narrative but also streamlined post-production efforts.


The collaboration between Organic, Seresto, and the talented creative team resulted in a visually stunning and emotionally resonant advertising campaign. By showcasing the joy and freedom that Seresto provides to pet owners, the campaign successfully positioned the brand as a game-changer in the pet care industry.

Key Success Factors

1. Seamless Integration: The campaign seamlessly integrated live-action footage with CG animation, creating a cohesive visual narrative.

2. Authenticity: Careful casting and pre-shoot interactions ensured authentic on-screen chemistry between human actors and their furry counterparts.

3. Global Appeal: By adopting a non-US tone and look, the campaign resonated with diverse audiences worldwide.

4. Efficient Execution: Thorough planning and coordination facilitated a smooth shoot, maximizing post-production efficiency and delivering high-quality deliverables.


Through innovative storytelling and meticulous attention to detail, Seresto’s advertising campaign successfully conveyed the brand’s message of freedom and peace of mind for pet owners. By partnering with Organic and leveraging the expertise of talented creatives, Seresto solidified its position as a leader in the pet care industry, driving brand awareness and customer engagement on a global scale.